Complex systems
Complex systems
Complex systems
Sustainable design
Sustainable design
Sustainable design
Public tools
Public tools
Public tools
UX designer
focused on complex systems and meaningful services
View my work
#hero —
#nav-trigger-1 —
Projects
Why I prefer to keep my study cases right here
Why I prefer to keep my study cases right here
Why I prefer to keep my study cases right here
Why I prefer to keep my study cases right here
#projects —
Approach
Every designer has their own approach. I'm no different.
What matters is that my approach is flexible — it adapts to the complexity and needs of each project.
Research
I dive into both user needs and the business context.
Research isn’t just about users — I aim to understand the whole system.
Secondary research
Interviews
JTBD
CJM
Surveys
Research
I dive into both user needs and the business context.
Research isn’t just about users — I aim to understand the whole system.
Secondary research
Interviews
JTBD
CJM
Surveys
Research
I dive into both user needs and the business context.
Research isn’t just about users — I aim to understand the whole system.
Secondary research
Interviews
JTBD
CJM
Surveys
Research
I dive into both user needs and the business context.
Research isn’t just about users — I aim to understand the whole system.
Secondary research
Interviews
JTBD
CJM
Surveys
Ideation
Looking for solutions that make sense for both users and the business — based on user insights, business goals, and research.
PPP
CJM
5W's
Value proposition
User flows
Ideation
Looking for solutions that make sense for both users and the business — based on user insights, business goals, and research.
PPP
CJM
5W's
Value proposition
User flows
Ideation
Looking for solutions that make sense for both users and the business — based on user insights, business goals, and research.
PPP
CJM
5W's
Value proposition
User flows
Ideation
Looking for solutions that make sense for both users and the business — based on user insights, business goals, and research.
PPP
CJM
5W's
Value proposition
User flows
Prototype
It depends on the project scope — from quick wireframes to high-fidelity prototypes.
This is where ideas start to feel real.
Wireframes
Prototyping
Design systems
Interaction design
Prototype
It depends on the project scope — from quick wireframes to high-fidelity prototypes.
This is where ideas start to feel real.
Wireframes
Prototyping
Design systems
Interaction design
Prototype
It depends on the project scope — from quick wireframes to high-fidelity prototypes.
This is where ideas start to feel real.
Wireframes
Prototyping
Design systems
Interaction design
Prototype
It depends on the project scope — from quick wireframes to high-fidelity prototypes.
This is where ideas start to feel real.
Wireframes
Prototyping
Design systems
Interaction design
Iterate
UX isn't a one-and-done job. It’s built through retesting, adjusting, and listening.
Usability testing
A/B testing
Feedback analysis
Design review
Iterate
UX isn't a one-and-done job. It’s built through retesting, adjusting, and listening.
Usability testing
A/B testing
Feedback analysis
Design review
Iterate
UX isn't a one-and-done job. It’s built through retesting, adjusting, and listening.
Usability testing
A/B testing
Feedback analysis
Design review
Iterate
UX isn't a one-and-done job. It’s built through retesting, adjusting, and listening.
Usability testing
A/B testing
Feedback analysis
Design review
#approach —
#nav-trigger-2 —
Work Experience
2025
UX/UI Designer
Freelance
I design accessible and efficient user flows, create scalable solutions using design systems, and integrate AI to streamline workflows and support better decision-making — all with a focus on sustainability and smart resource use.
2024
Project Specialist, DTP Specialist
Frances
Led a website redesign that increased orders by 40%, standardized prepress workflows, secured EcoVadis certification, and implemented process improvements in both production and training.
2023
Project Specialist
Huhtamaki
Managed internal projects, optimized ERP and support processes, and delivered data-driven insights to R&D and Sales teams.
2022
Lead of DTP and Digital Print
Reproflex
Supervised the print department, reduced defects by 30%, and enhanced team performance through workflow optimization and mentoring.
Work Experience
2025
UX/UI Designer
Freelance
I design accessible and efficient user flows, create scalable solutions using design systems, and integrate AI to streamline workflows and support better decision-making — all with a focus on sustainability and smart resource use.
2024
Project Specialist, DTP Specialist
Frances
Led a website redesign that increased orders by 40%, standardized prepress workflows, secured EcoVadis certification, and implemented process improvements in both production and training.
2023
Project Specialist
Huhtamaki
Managed internal projects, optimized ERP and support processes, and delivered data-driven insights to R&D and Sales teams.
2022
Lead of DTP and Digital Print
Reproflex
Supervised the print department, reduced defects by 30%, and enhanced team performance through workflow optimization and mentoring.
Work Experience
2025
UX/UI Designer
Freelance
I design accessible and efficient user flows, create scalable solutions using design systems, and integrate AI to streamline workflows and support better decision-making — all with a focus on sustainability and smart resource use.
2024
Project Specialist, DTP Specialist
Frances
Led a website redesign that increased orders by 40%, standardized prepress workflows, secured EcoVadis certification, and implemented process improvements in both production and training.
2023
Project Specialist
Huhtamaki
Managed internal projects, optimized ERP and support processes, and delivered data-driven insights to R&D and Sales teams.
2022
Lead of DTP and Digital Print
Reproflex
Supervised the print department, reduced defects by 30%, and enhanced team performance through workflow optimization and mentoring.
Work Experience
2025
UX/UI Designer
Freelance
I design accessible and efficient user flows, create scalable solutions using design systems, and integrate AI to streamline workflows and support better decision-making — all with a focus on sustainability and smart resource use.
2024
Project Specialist, DTP Specialist
Frances
Led a website redesign that increased orders by 40%, standardized prepress workflows, secured EcoVadis certification, and implemented process improvements in both production and training.
2023
Project Specialist
Huhtamaki
Managed internal projects, optimized ERP and support processes, and delivered data-driven insights to R&D and Sales teams.
2022
Lead of DTP and Digital Print
Reproflex
Supervised the print department, reduced defects by 30%, and enhanced team performance through workflow optimization and mentoring.
"
It’s not the wand,
it’s the wizard.
"
"
"
It’s not the wand,
it’s the wizard.
Software
Education
2024
UX/UI Design Professional Certification
2016-2020
Bc. in Print Technology and Web Design
Ural Federal University
2014-2016
Incomplete Bc. in Computer Science
Ural Federal University
#resume —
#manifest —
I started working in UX before I even realized what it was called.
#history —
2024
FRANCES
2023
Huhtamaki
From past to purpose
My background in polygraphy, R&D, and real-world project management shaped the way I approach digital design — with structure, sustainability, and human impact in mind.
That’s why I’m passionate about:
Complex systems like ERP, CRM & MIS
UX research & inclusive design
Smart cities & sustainable services
Website Coordination
Role: UX & Content Coordinator
Led the creation of a new company website, including structure, content, and visual direction.
Delivered a clear UX concept and collaborated with a designer on the implementation.
Website Coordination
Role: UX & Content Coordinator
Led the creation of a new company website, including structure, content, and visual direction.
Delivered a clear UX concept and collaborated with a designer on the implementation.
Website Coordination
Role: UX & Content Coordinator
Led the creation of a new company website, including structure, content, and visual direction.
Delivered a clear UX concept and collaborated with a designer on the implementation.
Website Coordination
Role: UX & Content Coordinator
Led the creation of a new company website, including structure, content, and visual direction.
Delivered a clear UX concept and collaborated with a designer on the implementation.
Production Process Optimization
Role: UX & Content Coordinator
Developed a barcode system and redesigned document workflows — reducing manual workload on the production floor.
Validated the solution with production teams — fully adopted and significantly improved daily operations efficiency.
Production Process Optimization
Role: UX & Content Coordinator
Developed a barcode system and redesigned document workflows — reducing manual workload on the production floor.
Validated the solution with production teams — fully adopted and significantly improved daily operations efficiency.
Production Process Optimization
Role: UX & Content Coordinator
Developed a barcode system and redesigned document workflows — reducing manual workload on the production floor.
Validated the solution with production teams — fully adopted and significantly improved daily operations efficiency.
Production Process Optimization
Role: UX & Content Coordinator
Developed a barcode system and redesigned document workflows — reducing manual workload on the production floor.
Validated the solution with production teams — fully adopted and significantly improved daily operations efficiency.
ERP System Optimization
Role: UX-Focused Coordinator
Streamlined ERP cost calculation workflows — reduced input errors and enabled smoother processes.
Identified and reported overlooked system bugs — resolved to improve overall system reliability.
ERP System Optimization
Role: UX-Focused Coordinator
Streamlined ERP cost calculation workflows — reduced input errors and enabled smoother processes.
Identified and reported overlooked system bugs — resolved to improve overall system reliability.
ERP System Optimization
Role: UX-Focused Coordinator
Streamlined ERP cost calculation workflows — reduced input errors and enabled smoother processes.
Identified and reported overlooked system bugs — resolved to improve overall system reliability.
ERP System Optimization
Role: UX-Focused Coordinator
Streamlined ERP cost calculation workflows — reduced input errors and enabled smoother processes.
Identified and reported overlooked system bugs — resolved to improve overall system reliability.